take me home



From now on, we'll be streaming our monthly club nights to our pub in VR as well as online at mixlr. If you'd like to join us in VR, there are three ways you can do that.

(1) If you have a VR headset, get the Altspace app, create an account, make an avatar, and then join the party on the night. There's a general How To guide here - https://altvr.com/guide-section/get-started/

(2) If you have a PC, you can join us using the desktop app. This works very well on PC. As above you'll need to create an account, make an avatar, and then join the party on the night. You can download the PC app here - https://altvr.com/get-altspacevr/

(3) If you have a Mac, there is a desktop app as well, although this is still a work in progress, and may not work with Macs running an old OS. You can download the Mac app here - https://altvr.com/altspacevr-mac/

If you'd like to send me a friend request on Altspace, my user name is ianhdif

The VR parties are held in a recreation of The Canterbury Arms in Brixton, where HDIF ran from 2003 to 2015.

The link for this week's party in VR is here -

Sat April 16th 2022 - https://account.altvr.com/events/1972591682704638313

There is a channel for HDIF on Altspace here - https://account.altvr.com/channels/1618778243828023392

We also have a Facebook group for HDIF In Virtual Reality here - https://www.facebook.com/groups/710577949800309/

All of our virtual dance parties are free of charge, but if you'd like to make a donation,
that would be very welcome. You can do that here

Thank you!





We play:

Belle & Sebastian * Dusty Springfield * The Magnetic Fields * Love * Orange Juice * The Ronettes * The Ramones * Aztec Camera * Beach Boys * Buzzcocks * The Supremes * The Cure * The Temptations * Velvet Underground * Felt * The Shangri-Las * Allo Darlin' * Otis Redding * The Field Mice * Dexys Midnight Runners * Camera Obscura * The Four Tops * The Go-Betweens * Tammi Terrell * Jens Lekman * Jonathan Richman * Le Tigre * Pat Powdrill * The Sea Urchins * Sleater-Kinney * Os Mutantes * Neutral Milk Hotel * The Left Banke * The Associates * Martha Reeves & The Vandellas

Reviews of How Does It Feel To Be Loved?:

"This hugely popular night knows there are few better ways to enter the new year than with a soundtrack of classic sixties soul and the most danceworthy janglepop and shimmering indie tunes." - Time Out

“A speakeasy for anyone who suspects that their life is one big Smiths song' - Big Issue
'Absolutely the best night in the whole of the world!” - The Guardian
“Much-loved indie pop institution” - The Quietus
“Legendary indie club” - NME
"How Does It Feel To Be Loved has, since 2002, easily been one of London’s best club nights. Its unpretentious and welcoming nature, often fuelled with everything from Belle & Sebastian and Orange Juice to Tamla Motown and Dusty Springfield, swipes away any negative connotations our capital has for being a cold, brutal and rather heartless place." - Music OMH
"With a tag-line of ‘From the Smiths to the Supremes’ it’s the music policy that shapes How Does It Feel To Be Loved?; indie-pop and soul draw a quietly hip bunch of revelers. Best of all they are just so friendly; no aggro or posturing here – it’s all crooked smiles and handclaps." - For Folk's Sake
"With a decade of great nights under its belt How Does it Feel to Be Loved? is one of London's most enduring and influential underground indie get-togethers." Flavorpill

HDIF Podcasts:

Throw a party in your living room with the latest HDIF podcast. The podcasts have a variety of themes - some feature songs that were played at the most recent club night, and some are new music specials focussing on indie pop.

You can listen to them here:


About How Does It Feel To Be Loved?

How Does It Feel To Be Loved? (often abbreviated to HDIF) has been running in London since 2002. We play indie pop, northern soul, Motown, and 60s girl groups at our nights - we love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses. Over the years, we've had tons of fantastic guest DJs appear at the club, including Stuart Murdoch of Belle & Sebastian, David Gedge of The Wedding Present, Kevin Rowland of Dexys, Tracyanne Campbell of Camera Obscura, Norman Blake of Teenage Fanclub, Jeffrey Lewis, and lots more (full list here). We also put on live music nights (currently at the Cavendish Arms in Stockwell, more info here), produce monthly podcasts (which are here), and run an all-ages family version of the club on the last Sunday afternoon of the month (info here). We've been called "legendary" by the NME, "an institution" by Time Out and The Quietus, "impeccable" by Londonist, and "the best night in the whole of the world" by The Guardian. We've been part of the line up of the End Of The Road festival since 2011, and Indietracks festival since it started in 2007. We do it because we love it.